Search Engine Optimisation
What is Web Site Optimization
Web Site or Search engine optimisation (SEO) is the process of improving the volume of traffic to a web site from search engines.
Keywords or key phrases are words or phrases used by people searching the internet using search engines, If you have a Company who offers CNC Programming Services and you refer to your services as programming on your web site it is very unlikely you will be found.
To improve your search engine position Placing of keywords or key phrases in the appropriate place on each page can make a big difference. For example, most search engines look at the headline and the first paragraph of each page rather than a paragraph at the bottom of the page.
At Hitch Design we optimise your site to make it search engine friendly, as part of your package.
Building the future
Search Engine Optimization involves creating your website for search engines to easily find your products and services and rank it higher in search results so people can find it just as easily. When your web site is being built, it is very important to think about how people are going to be finding your site. Think about all the key phrases and keywords will they be using to find your site and your products or services. Are your products or services Local, regional or worldwide? It is important to plan and consider SEO before building or redesigning your website. It could be the key to bringing in more business for your company.
Pay per click, or PPC, is an ad that displays on search engine result pages. The advertiser pays when the ad is clicked by the user and is directed to their website or landing page. PPC allows for nearly immediate exposure online.
Social media advertising can solve a lot of issues for many small businesses and startups.
Social Media to Promote Your Small Business
For starters, if you’re not getting good results with paid search advertising — you may need more targeting options than just keywords and locations.
Social media advertising platforms give you those more advanced targeting options.
For example, Facebook gives you all this.